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— Martin Lindstrom"Brands must make use of the inclination of consumers to be persuaded by friends."
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Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.
— Martin Lindstrom
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Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.
— Martin Lindstrom
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