"Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation."

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I think it was Samuel Johnson who said, "There are two kinds of information in this world: that what you know and that what you know where to get." The tools help the latter, and that's what keeps us from going nuts. The sense of overload comes from the gap between that sudden jump in volume (of information) and the tools we have to make sense of it.

— Paul Saffo