"If you want to move people, it has to be toward a vision that's positive for them, that taps important values, that gets them something they desire and it has to be presented in a compelling way so that they feel inspired to follow."

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Yet a personal God can become a grave liability. He can be a mere idol carved in our own image, a projection of our limited needs, fears and desires. We can assume that he loves what we love and hates what we hate, endorsing our prejudices instead of compelling us to transcend them.

— Karen Armstrong