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— Marya Mannes"Know the difference between Giant and Jumbo? Between two-ounce and a big two-ounce? Between a quart and a full quart? What's a tall 24-inch? What does Extra Long mean? Who's kidding who?"
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Pitching was about fooling people, manipulating them, making them believe in something that ultimately wasn't there. Great pitching was great lying.
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As yet we use our media only for selling things - including, of course, political candidates. What will happen when someone masters the art of selling souls?
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