"My father liked to moralize, and so do I. But he was in earnest, while I am embarrassed and pretend that I am merely being witty."

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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.

— Marshall McLuhan