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"The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs."

— Massimo Vignelli
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During empathy one is simply 'there for' the other individual, when experiencing their own feelings while listening to the other, i.e. during sympathy, the listener pays attention to something about themselves, and is not 'there for' the client. Consider how you would feel if you sensed that the individual listening to you was getting into their own 'stuff' rather than hearing and reflecting exactly what you were feeling in a moment of need?

— Enrico Caruso

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They enjoy giving form to ideas. If designers were made of ideas, they'd be their own clients.

— Rudy VanderLans

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