"But I fail to see how that (not buying gifts) would bring back the essence of Christmas. And I don't think it would affect retailers. Besides, that's part of the joy of Christmas - to give someone a gift to show your appreciation for them."

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When people see one of these new forms of art for the first time, often they can't make sense of it. Then, if it's around long enough, a lot of people get used to it and it becomes assimilated into culture. So there's a morphic field both for the kind of art and for the appreciation of it.

— Rupert Sheldrake