"Simperium seems like a genuine utility for our own apps, and for other people as a service. And Simplenote, as a product, I love, and it's just darn handy."

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As an investor, what we're not looking for is 'oh this is a cool app,' it's 'is this something that can become a big business?' You need to find those that can become real businesses.

— Niklas Zennstrom