"If you give the audience what they expect, they'll be bored. There are no rules: You do what you want while respecting the boundaries. You don't poke people in the eye; you do things they haven't seen before and make it accessible, funny and clever."

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Above all, good leaders are open. They go up, down, and around their organization to reach people. They don't stick to the established channels. They're informal. They're straight with people. They make a religion out of being accessible. They never get bored telling their story.

— Jack Welch