"Also, when on a campaign to convince a stranger that you aren't a few fries short of a Happy Meal, throwing around phrases like "tangentially Swedish" is not the best way to go."

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On the morning of the fourth day, Jamie tipped a switchblade out of his box of cornflakes.   “I think these promotional campaigns have really got out of hand,” he said, freezing with his hand on the milk carton. “One shiny free knife with every packet of cereal bought is not a good message to send out to the kiddies.

— Sarah Rees Brennan