"I appreciate some people enjoy reality TV and enjoy being a part of it - and I do watch it - but it isn't for me."

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But the thing is if you've got an hour to sit down in front of a television, then the likelihood is that you've probably got two hours. So why wouldn't you, if you're enjoying it not want to watch the other one? And so, this is the future. Ten episodes at once is what everyone wants, and then it's up to you how you spread those out

— Christian Cooke