"In order to be profoundly dishonest, a person must have one of two qualities: either he is unscrupulously ambitious, or he is unswervingly egocentric."

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Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It's not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious-but their ambition is first and foremost for the institution, not themselves.

— James C. Collins