"Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving."

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I am frustrated by celebrities who decide to write children's books because they think it's easy. That drives me crazy. It's frustrating because it's unfair to children. Because they'll get a lot of attention, they'll get a lot of marketing budget and so on just because they're a celebrity - the Madonnas, the Ricky Gervaises, the Russell Brands.

— John Boyne