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— Mehmet Murat Ildan"Fisherman deceives the fish with bait; this action makes the fisherman dishonest! For a fisherman to be honest, he must not put any bait to his fishhook! He who dares to be ideally honest, let him know how hard it is to be such an honest!"
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About my work, my first film, Écoute le Temps (Fissures), was positioned by distributors as a thriller because they thought that it would sell more easily. But it was surely a mistake, as that kind of viewer did not take the bait, and it drew away its potential core audience, those whom I met in festivals and in various Q&As who seem to appreciate that particular kind of cross-over arthouse film.
— Alante Kavaite
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I assume that people get in trouble when they do a bait and switch, when they say something to get the job and then they just don't do that thing.
— Todd Strauss-Schulson
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