"I want my recipes to be clever examples of a bigger story, a celebration of resource responsibility and spending with purpose."

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What we did with Avatar, if you really look at it, we took things that are out there in the world every day, we just made them bigger, shinier. ... But all our inspiration comes from the real world. So if you really look, you can see all those things around you, and I would just encourage people to get out and look for it.

— Joe Letteri