"I hate the idea of street art. With music, I just needed my brain and my voice, which didn't cost anything."

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Social media is a great way to get customers. Time is money. If you do this right, it costs money. But social media is great because you put stuff out there and see if it works almost immediately. You can test to see if it will be effective for your company. It's easy if you hit a nerve and talk about something people are interested in. It's easy for them to share with their friends.

— JJ Ramberg