"A lot of artists talk about getting out of their comfort zones and being the most proud of their newest album. But it is true for me. I rethought a lot of what I do."

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I was reading a Time magazine interview with an author named Brené Brown. She said, "People that fail seem to ultimately do the same thing they think works over and over again." I had an epiphany and called my manager and started a creed with my producers. I promised we'd do whatever was best for the song and the album - no ego would get in the way.

— Michael Buble