"I think a lot of high-profile artists like to make people think that. Oh, Im trying to choose my next project. This is a job. Sometimes your next job is so you can provide for your family; your kids are 16 and getting ready to go to college."

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When you start a company, it's more an art than a science because it's totally unknown. Instead of solving high-profile problems, try to solve something that's deeply personal to you. Ideally, if you're an ordinary person and you've just solved your problem, you might have solved the problem for millions of people.

— Brian Chesky