"When you look at a guy like a Jay-Z or look at a guy like a Nas, you don't necessarily qualify them as conscious rap purely, although they are extremely conscious of the social inequities that prevail."

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It's not that you don't make any money doing conscious rap music. You make a lot of money doing this, but if you're greedy and you're not satisfied with $500,000 a year, and you want $2 million a year, then you will suffer as a conscious rap artist.

— KRS-One