"The naturally colored products aren't as bright as the synthetically colored products, they're not as attractive to consumers. But, you know, it's the kind of thing that consumers simply would get used to very quickly."

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Near our vineyard there was a pear tree laden with fruit that was not attractive in either flavor or form. One night, when I [at the age of sixteen] had played until dark on the sandlot with some other juvenile delinquents, we went to shake that tree and carry off its fruit. From it we carried off huge loads, not to feast on, but to throw to the pigs, although we did eat a few ourselves. We did it just because it was forbidden.

— Saint Augustine