"There are ways you can find people to help you market your company on the Internet. If you have the right people helping you, you can get the word out. Newspaper and TV ads are expensive. If you can get the word out through social media, that's a big advantage."

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I sometimes have to write for a while before I figure it out, pretend that I know what I'm doing, sort of like ad-libbing on stage until you remember your line - you hope you sound convincing to the audience. The key is to have enough material, enough threads, so that there's something that can be satisfyingly drawn to a conclusion.

— Said Sayrafiezadeh