"It's good that people come to the shows because there's nothing fashionable about Swans. Never has been, really. We've never been part of a scene. So the people that come are really there for the music. Fortunately, there's a lot of young people and a burgeoning female contingent, which is good as well."

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I think the future fashion will be more and more separated-like, on one side would be big distribution, and on the other side there will be high-level prêt-à-porter and couture. I mean, the prêt-à-porter is already couture in a way for the prices and the way that it's made. The big distribution will allow people to dress in a fashionable way, so this could be for everybody. This part of the big distribution will be stronger and stronger, but the other part we are coming up on is more and more rich people, because we are always thinking about Europe and about America.

— Franca Sozzani