"Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are."

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As one recalls some of the monstrous situations under which human beings have lived and live their lives, one marvels at man's meekness and complacency. It can only be explained by the quality of flesh to become calloused to situations that if faced suddenly would provoke blisters and revolt.

— George Amos Dorsey