"Perhaps more than any other, the food industry is very sensitive to consumer demand."

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Surrender becomes so much easier when you realize the fleeting nature of all experiences and that the world cannot give you anything of lasting value. You then continue to meet people, to be involved in experience and activities, but without the wants and fears of the egoic self. That is to say, you no longer demand that a situation, person, place, or event should satisfy you or make you happy. It's passing and imperfect nature is allowed to be.

— Eckhart Tolle