"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."

Next Quote

I hate false advertising, like 'Skittles: taste the rainbow.' No one's ever been like, 'Rainbow, right you guys?' Or what's Reese's? 'There's no wrong way to eat a Reese's.' Oh, really? Tell that to my uncle who used to put them in my underwear. Alright, maybe your uncles didn't love you.

— Amy Schumer