"If you don't believe there's some organising principle, or somebody up in the sky pulling the strings, then it can be very stressful. And nature itself is very arbitrary - it's not malevolent or benevolent; it doesn't even know we're here."

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Our work on light bulbs wasn't an arbitrary mandate. We didn't just pick a standard out of the air, or look for a catchy sounding standard like 25 by 2025 not based in science or feasibility. Instead, we worked with both industry and environmental groups to come up with a standard that made sense and was doable.

— Fred Upton