"There's a lot of ridiculous hypocrisy about sex in films today. And that's one of the reasons why I made 9 Songs, to say, "Why can't you put sex in a film?""

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I was raised in a typical Puritan Midwestern Methodist home and there was a lot of hurt and hypocrisy in those times. And I think that whatever part Playboy played and that I managed to play in terms of the sexual revolution came out of what I saw in the negative part of that life and tried to change things in some positive way so that people could choose alternate personal ways of living their lives.

— Hugh Hefner