"We endeavor more that men should speak of us, than how and what they speak, and it sufficeth us that our name run in men's mouths, in what manner soever. It stemma that to be known is in some sort to have life and continuance in other men's keeping."

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... placing economic activity in the context of the whole earth requires attention to the question of scale. Bigger is obviously not better, so the optimum scale of human economy in relation to the total economy becomes basically a question of sustainability. When the effects of the economy on the environment undercut the possibility of its own continuance, the scale is too large.

— John B. Cobb