"If people are rude, that may be the end of the conversation, and maybe we won't have a subsequent conversation. But I believe in giving people the benefit of the doubt and believing the best about the person."

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When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.

— Stephen Covey