"When I was in college, we used to take a popcorn popper, because that was the only thing they would let us use in the dorm, and we would fry squirrels in a popcorn popper in the dorm room."

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The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.

— Eric Ries