"Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty."

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When you're headlining, people are paying to come see you specifically. It's a different kind of pressure, because you've got to deliver. You've got to give these people what they paid for. It's a different mind state, a different type of mentality, but it's honestly a pretty good problem to have, you know?

— J. Cole