"Intuition, if you are fashion designer is really the key to everything. I just really have a feeling it's the right moment in time to create a new business model. Obviously I have facts and figures that could back that up. It isn't a gamble; it's a calculated risk."

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To fix the business, to bring it back to health, you must assimilate enough of the disruptive innovation to modernize the operating model without jettisoning your business model. This typically requires new leaders and definitely requires new (if temporary) rules. The CEO is the only person who can dictate the correct terms in a timely manner and maintain the enterprise's commitment to those terms for the duration of the rehabilitation effort.

— Geoffrey Moore