"I am passionate about what is going on with the oceans, mainly because we are for some idiotic reason, really screwing it up. I mean, we're really killing the ocean. It's like putting out the sun. Without it, there is no us."

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I think it's always important for academics to study popular culture, even if the thing they are studying is idiotic. If it's successful or made a dent in culture, then it is worthy of study to find out why.

— Joss Whedon