"Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them."

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I think that I've just kind of found my niche, if that makes sense. I still write the same, but I feel like I've found what separates me and I always try to stay in that when I write. It took me a long time to discover that, so I try to be protective.

— Kelsea Ballerini