"What, after all, is the narrative of the American Dream? It was a discourse formulated between the 1880s and the 1920s in the United States during the great waves of migration and expansion and reforms of the Progressive Era."

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When I speak about the "tyranny of choice," I mean an ideology that originates in the era of post-industrial capitalism. It began with the American Dream - the idea of the self-made man, who works his way up from rags to riches. By and by, this career concept developed into a universal life philosophy. Today we believe we should be able to choose everything: the way we live, the way we look, even when it comes to the coffee we buy, we constantly need to weigh our decision. That is extremely unhealthy.

— Renata Salecl