"When we say Bharat Vijay Rally, we intend to focus on making India emerge victorious over price rise, corruption, unemployment and mis-governance."

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According to the World Health Organization, an average of Rs. 6500 per person was lost in India due to lack of cleanliness and hygiene. Swachh Bharat would make a significant impact on public health and in safeguarding income of the poor, ultimately contributing to the national economy.

— Narendra Modi