"The fact that you can take LEGO bricks from thirty years ago and they still snap together with the same new LEGO brick that comes out, I mean what type of product can span generations like that, there is something really special to it."

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LEGO is universal. So many people enjoy it, from all different walks of life, all different ages, all different cultures. When I was in Africa, I had LEGO bricks with me and I met some people who had never heard of LEGO, they had never seen it before and yet as soon as I gave them a few bricks, they immediately got it.

— Nathan Sawaya