"It is exciting to discover electrons and figure out the equations that govern their movement; it is boring to use those principles to design electric can openers. From here on out, it's all can openers."

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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.

— Marshall McLuhan