"Therefore, be honest with yourself as to why you are choosing to do a particular thing. Then, do it gladly, knowing that you are always getting to do what you want. The statement "I have no choice" is a lie. You can choose. You simply do not prefer the alternatives available to you, for whatever reason. So you select the outcome that you most prefer."

Previous Quote

In The 3rd Alternative, Stephen Covey urges us to chart a course beyond the suboptimal solutions to all our crises - beyond left and right, and beyond the many false choices in front of us. The 3rdAlternative is a wise and welcome echo of Einstein's warning that the problems we're facing today cannot be solved by the same level of thinking that created them.

— Arianna Huffington