"The fact that natural selection and evolution crafted essentially carbon and water into a mechanism that can think and be conscious means there's nothing in physics that says you cannot do that to a greater degree."

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If coal wants a place in a carbon-constrained future, they have to look at technology like this. And we think that our rule can help stimulate technology, growth, and innovation, bring those costs down, and allow coal a more stable opportunity to continue to be invested in.

— Gina McCarthy