"I tend to look out for things with a resonance to my youth—artists or objects that seemed romantic all those years ago. I never buy anything purely for its value. I like possessions that smile back at me."

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What data can tell you is if you have 10 messages, all of which you believe, it can tell you which messages are resonating and which aren't. And if you break it down even further, the truth of the matter is some messages resonate one place and other messages resonate another place.

— Ted Cruz