"Fundamentally, the force that rules the world is conduct, whether it be moral or immoral. If it is moral, at least there may be hope for the world. If immoral, there is not only no hope, but no prospect of anything but destruction of all that has been accomplished during the last 5,000 years."

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Success is not to be gained by a blind and slavish following of anyone's rules or advice, our own any more than any other person's. There is no royal road to success- no patent process by which the unsuccessful are to be magically transformed. . . . Rules and advice may greatly assist-and they undoubtedly do this-but the real work must be accomplished by the individual. He or she must carve out his or her own destiny.

— William Walker Atkinson