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— Nick Cooper"There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so."
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Poison Pill is a great reading. The novel ranges from Russian oligarchs to the American worlds of drug research and the equity markets, all of it in a mode of high suspense.
— Scott Turow
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Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don't do it.
— Mark Cuban
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