"The idea was put to me, and my initial reaction was of slight sort of - I was slightly appalled, really, because in the U.K., we don't - we think it's all a bit vulgar, you know, doing Christmas or cashing in on Christmas. And there's a word we have for it, which is naff. And it's not exactly uncool. It really sort of means kind of vulgar and a bit - not very stylish."