"Watching something being constructed, whether you're passing a building site or whether you're watching an artist at work, is fascinating, and I think that's the enjoyment."

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Fair Trade is a market-based, entrepreneurial response to business as usual: it helps third-word farmers developing direct market access as well as the organizational and management capacity to add value to their products and take them directly to the global market. Direct trade, a fair price, access to capital and local capacity-building, which are the core strategies of this model, have been successfully building farmers' incomes and self-reliance for more than 50 years.

— Paul Rice