"I will try one hundred times to get up, and if I fail one hundred times. If I fail and I give up, will I ever get up? No! If I fail I’ll try again, and again and again. But I want to tell you it’s not the end."

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And so, you can do hundreds and hundreds of studies showing a general factor and just so long as you restrict your populations, your testing materials and the kinds of situations you look at, you can keep finding the same wrong thing again and again.

— Robert Sternberg