"I can say, let's go to the DNA of the brand and find something that I can introduce into my work. It's part of the patrimony of fashion."

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I think there's a general confusion that my work is about types of photography. But really that's just a tool to introduce some questions I have about seeing. What happens when all of these conditions and structures and histories and cultures and tools you have around you begin to fail? On the one hand there is an engagement with histories and cultures, and on the other, there is this very lonesome space of actually coming to terms with seeing.

— Elad Lassry