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— Niels Kaj Jerne"A cis-immunologist will sometimes speak to a trans-immunologist; but the latter rarely answers."
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A wiki works best where you're trying to answer a question that you can't easily pose, where there's not a natural structure that's known in advance to what you need to know.
— Ward Cunningham
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The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.
— Lester Wunderman
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