"I don't think rap really fits in to 'American Idol' in the sense that I believe rap is an art form in itself more akin to poetry, more akin to drama, if you will."

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From American Idol to The Matrix participatory media - where old and new media converge by involving fans - is influencing our culture by creating new forms of interactive storytelling. Yet by enabling people to participate in such various media they can converge as a crowd to alter the story to create new modes of engagement, some not necessarily endorsed by the creator - or the brands that back them.

— Henry Jenkins