"Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines."

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If I can give a young author any advice, whatsoever, never let anyone announce the film sale of your first novel. Film rights are sold to almost every novel, but it shouldn't be the lead story in your first engagement with the press. Then you end up getting reviews like "a novel made for the screen" and things like that.

— William Monahan